Young athletes in India often train barefoot or in PVC products, to save proper training gear for race day. Observing this underbelly of fitness training sparked the idea for Off Limits.
The brand was created to provide excellent sports gear – both footwear and apparel to athletes and fitness enthusiasts who train with their hearts out. Fitness gear that adapts to who you are – your training, your drive and your goals. Our belief, our ideology, is that every individual can achieve the impossible – the space beyond limits conceived by the mind. The individual can defy all these limits – since they exist merely in the mind. As a brand, we take pride in motivating people to achieve beyond what they think is possible. We inspire everyone to rise above their perceived limitations. Living Off Limits is a mind-set change. We believe in the relentless pursuit of technology to maximise comfort and enhance your performance. Buy Running shoes online in India to experience the difference.
The two arrows going upwards denote our philosophy. The left arrow indicates the proper gear, instruments and technologies which aid us to push ahead. The right arrow indicated the correct strength, emotion & expression that we carry forward.
The trajectory of both the arrows should be simultaneous, to create the right momentum of reaching where we want to. When we start this trip upwards, when we take that crucial first step and recognize no bounds, no restrictions and no rules -We go OFF LIMITS.
The essence of our logo, called The Untold captures the brand ethos. The left arrow signifies the gear we provide athletes to excel. The right arrow signifies the motivation, passion and belief that mould the outlook of the individual. When both go north in tandem, the potential becomes limitless. It becomes infinite. It defies all limits. Becomes Off limits.
Off limits is the attitude that makes you push the mind & body beyond perceived limits - Embracing no limits of the self.
Living off limits is an attitude towards living, taking on challenges – redefining & setting higher goals day in & day out. This attitude makes you realise the talent & abilities that are hidden inside you